Disruptive Discovery: Uncovering the Stuff That Really Matters

Disruptive + Discovery = Game Changer! What happened in 1621 when a Pilgrim came up with the seemingly ridiculous idea that a crazy-looking, orange fruit that he (or she) found in a field would somehow make for a delicious after-dinner treat? This innovative cook hollowed it out, added milk, honey, and spices and then baked a unique concoction-unfortunately, without a crust-over hot ashes, thereby inventing one of the most heavenly creations in the history of desserts...pumpkin pie! Today, there is something deeper we need to understand. It's a question that nobody is asking during their Thanksgiving feasts, yet demands an answer: Why did this Pilgrim cook even think of such a thing? In his thought-provoking, revelatory work Disruptive Discovery, entrepreneur and self-indoctrinated rookie philosopher Geoff Snavely distinguishes the nice to know from the we can do something with that. He has developed a compelling model that can get people to a better place by helping them focus on