Shopify A/B Testing with Google Optimize

The number of visitors on your website equals the number of opportunities you've got to extend your business by acquiring new customers and build relationships by catering to existing ones. And it is your conversion funnel that chooses whether your site gets great traffic and if it converts more visitors. Businesses want visitors to take action (also called a conversion) on their site, and the rate at which a site can drive this is called its “conversion rate.” The more optimized your funnel, the higher is the visitors’ chance to convert. What's included Observe and Formulate Hypothesis Create Variations Run Test Split URL Testing Multivariate Testing (MVT) Multipage Testing Result Analysis and Deployment Incoming traffic reporting and recommendations What's not included Conversion report Custom pages development Custom form development One way to optimize your website’s funnel is A/B testing. A/B testing (also sometimes alluded to as split testing) is the practice of appearing two variants of the same web page to different segments of visitors at the same time and comparing which variant drives more conversions. The metrics for conversion are unique to each website. Final thoughts A/B testing can reduce a lot of risks involved when undertaking an optimization program. It will also help you significantly improve your website’s UX by eliminating all weak links and finding the most optimized version of your website. you should now be fully equipped to plan your optimization roadmap