Shopify Google Analytics and MailChimp Integration

Connecting your Mailchimp account with Google Analytics helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there. Once you send an analytics-enabled mail campaign, we'll collect and show your campaign results in Mailchimp reports and in Google Analytics. You'll be able to see how many total pages each user visited (and in what order) as well as which page(s) caused them to leave your site. You'll see how long they stayed on your site, and even in that case, they made a purchase during their visit. What's included Linking Google Analytics with Mailchimp Enabling tracking for your regular campaign Enabling tracking for your automated workflow Tagging links manually Troubleshooting Considering all the possibilities if you see behavior you don't expect What's not included Google Analytics report for MailChimp data The Google Analytics campaign report we offer will display many statistics, like the number of website sessions that your Mailchimp campaign generated, session duration, and page views per session. If you opt for this service and your Google Analytics account is set up to track buys or conversions, your campaign report will also incorporate purchase data in the report's Final thoughts: Integrating Google Analytics with Mailchimp helps you measure your email marketing efforts so you can keep doing what's working and tweak what's not.