Viscose #07

Viscose #07 Scent Condition: New Language: English 172 Pages  20.83cm x 29.46cm (8.2" x 11.6") Published in New York 2025 Frequency: Irregular The seventh issue of Viscose explores fashion's enduring bond with scent and perfume. To be sure, fashion smells. Olfactory sensations have leaked from industries of style since its inception: scent, the stuff of ancient history and myth, has been traded as precious commodities alongside textiles and garments since the world's earliest trade routes (if for a range of social, religious, and political purposes). But the connection between scent and clothing is more profound than their commodity status. For if fashion can be understood as a "social technology" that represents self and body as culturally produced concepts, then olfaction is indeed fashion in the purest sense of the word--a supplementary limb, or a garment, as it were. Smell is a critical dimension of social appropriateness (which is how Arjun Appadurai once defined fashion), beg