Analysing American Advice Books for Single Mothers Raising Sons

Although single fathers as primary carers are on the rise, most single-parent households in the United States are headed by women. These women are a lucrative market for parenting books and most of such books are aimed at single mothers raising sons. This intersectional study analyses a broad range of material: books written by female and male authors, African-American and white, health professionals as well as lay people, outspokenly feminist or traditionally conservative, addressing a middle-class or a working-class readership. This allows for a comprehensive analysis of normative attitudes towards parenting, showing how class and ethnicity interact with traditional assumptions of gender and biology to produce a genre of literature that is quite restrictive, perpetuating ideas of ‘intensive mothering’. Situating these advice books within the context of parenting experts, the US fatherhood movement, the so-called ‘boy crisis’, cultural prejudice towards single mothers and what has be