Intellectual Property License

The Intellectual Property Licensing industry is involved in assigning rights to assets, such as patents, trademarks, brand names and franchise agreements. Industry operators own the rights to these assets and charge fees to other businesses for the usage rights, typically in the form of royalties. Franchise agreements that permit the use of a name contingent on the purchase of products from a franchisor and tangible asset leasing are excluded from this industry. For licensees, the benefits of such an arrangement are plentiful, including greater exposure, customer loyalty and the capacity to charge a premium for a product with a name, such as Disney, on it without having to build a brand name from the ground up.