Periodical Publishing

Operators in the Magazine and Periodical Publishing industry produce regular editions of printed media, not including newspapers. Publishers can also distribute digitized versions of its product, but the industry excludes exclusively digital operators. Persistent declines in print advertising and product popularity have led to a steep drop in industry revenue over the five years to 2022. Advertisers and consumers alike have devoted more time, energy and dollars to online publications and digital channels, leading industry operators to bolster its online presence and shrink its print business. Moreover, in 2020, the COVID-19 (coronavirus) pandemic caused lower advertising expenditures by the industry's clients, causing a further negative shock to industry revenue. As a result, industry revenue is estimated to decline an annualized 0.2% to $30.2 billion over the five years to 2022, including a 9.5% spike in 2022 alone.