Beyond The Obvious: Killer Questions That Spark Game-Changing Innovation

Unleash Your Inner Innovator: The Essential Guide to Creative Problem-Solving Transform your approach to innovation with "Beyond The Obvious," the award-winning book by Phil McKinney, dubbed the "Innovation Guru" by Vanity Fair. Whether you're an entrepreneur, business leader, or creative professional, this groundbreaking guide reveals the secrets to unlocking your natural creative potential. What You'll Discover: A proven framework for generating breakthrough ideas Practical techniques to overcome creative blocks Strategic methods to evaluate and execute your best innovations Real-world case studies from successful innovators Tools to overcome opposition and drive change Why This Book Is Different: Unlike other innovation books that focus on theory, "Beyond The Obvious" provides actionable strategies that have been tested in the real world. Through Phil McKinney's extensive experience as a CTO and innovation leader, you'll learn the exact methods used by successful companies to crea