Non-Traditional College Students: Strategies For Successful Recruitment, Retention & Placement

Key Takeaway  Participants will learn how to meet the needs of non-traditional college students, including how to recruit them more effectively, how to retain them to graduation more efficiently, and how to help them find employment commensurate with their newly acquired credentials. Primarily, participants will learn how to recognize and respond effectively to the unique needs of this growing college student population to maximize their potential for success in the classroom, on the campus, and especially after commencement. Challenge Non-traditional college students constitute a unique campus population. It is crucial that admissions and recruitment professionals understand what they are looking to gain from the college experience just as it is essential for academic advisors and career counselors to understand the unique characteristics that define this exceptional population. Identifying the needs of these college students (and potential college students)