PDF Version: ETC: A Review of General Semantics 37:1 (Spring 1980)

ETC: A Review of General Semantics 37:1 (Spring 1980) Download a searchable PDF of this issue, featuring: "Foreword" by Neil Postman "The Implications of Semantics for Developments in Medical Technology: The Fatal Consequences of Semantic Ignorance" by Erica M. Bates "Dialogue with a Street Fighter" by Alfred Fleishman "The Symbolic Environment of Sound" by Maria Vallone Simpson "Language Education in a Knowledge Context" by Neil Postman "The 'Savage' Mind on Madison Avenue: A Structual Analysis of Television Advertising" by Robert K. Blechman "Word-Power in Politics: 'Terror,' 'Aggression,' and 'Refugees' in the Semantics of Violence and Repression" by Alex Carey "'Communications' Study, Alfred Korzybski and American Symbolic Interactionism" by William L. Burke Research: "The Word Processors and the Image Processors: A Comparison of Their Emotional Responses to Violence in Film" by Herb Karl, D. H. Van Dercar, and Charles Weingartner Media: "Television Testing Techniques: Instruments