How to Ace the Brand Management Interview (First Edition)
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Business & Industrial / Advertising & Marketing

How to Ace the Brand Management Interview (First Edition)

$79.00
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This course helps the student get ready for the brand management interview. It starts with an overview on what companies are looking for in ideal brand manager candidates and then focuses on real interview questions and answers from brand manager interviews. This course focuses on marketing case interview questions. This course is ideal for candidates interviewing at brand manager positions such as Kraft, Clorox, Hershey, General Mills, and SC Johnson.What's included in the purchase 2 hr. 6 min. streaming video and 73 pages of PDF slides where the instructor will cover the course details below. Course Details Review the brand manager role Discuss the brand manager interview components Answers & tips for the following questions: Which advertising campaign do you like? Which advertising campaign do you not like? Which consumer brand is not doing well, and why? What promotional strategies would you use for a Honey Nut Cheerios campaign? Estimate how much money does McDonald's ma

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