Decoding the Growth Gene: An Expert Guide to Sustainably Scaling Your Business

In this business leadership book, global marketing and sales consultant Kanchan Chavan shares his best practices for scaling your business for commercial excellence. There are predictable patterns for how to grow your business—and with expert strategies and insight, business owners can learn to identify and solve them. In Decoding the Growth Gene, high-level consulting that was once only available to multi-million-dollar corporations is now accessible to leaders at every level. From entrepreneurs and small business owners to managers and C suite executives, this guide breaks down the seemingly unrelated elements that drive profitable business growth and extraordinary results. Kanchan Chavan has spent over two decades advising companies ranging from start-ups and mid-market businesses to Fortune 500 companies like PepsiCo, Conagra, and Kellogg's. He believes in providing clear guideposts to make work effective and rewarding, and his client experience is proof that professional and perso