Never Underestimate An Old Dude With a Surfboard Hoodie

Reverse the risk with a bold guarantee Let me lay it out for you, you're in the business of giving guarantees whether you knows it or not. With all the consumer protection rules that exist, you already offer a guarantee, you just might not say it. The fact is, the more risk you remove from the prospects shoulders and place onto yours, the more you will sell. So, make your guarantee as audacious as you possibly can. Of course, as the business owner this probably makes you cringe as you will naturallyassume that you'll be scammed by all your customers and your returns rate will gothrough the roof. And that's why most marketers don't do this, in fact your competitors will have no idea how you can afford to do this. But the reality is, the longer the period that you allow for returns, the less likely the prospect will be to remember to return it. This is why 365 day (or longer) guarantees work so well to increase sales. Use sub-heads to announce (and sell) what's in each sections The truth