Salt Water Soul T-Shirt

A 3 step, foolproof formula for selling anything, to anyone, in any industry Now for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters... Step #1 - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. Step #2 - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page. And how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea. Step #3 - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to rea