Pilsner Urquell

Pilsner Urquell – The Original Golden Lager Step into the rich tradition of world-class brewing with Pilsner Urquell, the beer that defined an entire category. First brewed in 1842 in the Czech city of Plzeň, this legendary lager is the original pilsner—setting the gold standard for what a true pilsner should be. Crisp, refreshing, and perfectly balanced, Pilsner Urquell has captivated beer lovers across generations and continents. A Revolution in Brewing Back in the 19th century, the citizens of Plzeň sought to improve the quality of their beer. What resulted wasn’t just a better beer—it was a revolution. Brewmaster Josef Groll combined Bavarian techniques with Czech ingredients to craft the first pale lager. With its brilliant golden color, clear body, and a foam-rich head, Pilsner Urquell was unlike anything the world had ever seen. Over 70% of beers made globally today are inspired by this groundbreaking recipe. Yet, only one can claim to be the original. Pilsner Urquell continues