The Trademarks of Paul Rand: A Selection

There are some books we never expect to get dumped in our lap. This was one. The Trademarks of Paul Rand: A Selection is just that: A selection of trademarks designed by Paul Rand. He was just 46 when this was published, four years younger than this reporter as he writes this sentence. This makes that same reporter wonder what the hell he’s done with his life. . . . Oh, well. Hopefully one thing he’ll do is sell this book for $500 + shipping. It’s a lovely thing, printed in more colors than we can quickly count. (Actually, we count twelve.) And speaking of color, the nice thing is that this is printed in spot colors, so we see these marks as they were intended to be seen, not muted and muddied by the four-color process.