Sony Alpha A7 IV A7M4 Full-Frame Mirrorless Digital Camera

The latest Sony Alpha A7 IV features a 33MP back-illuminated full-frame CMOS sensor plus AI-driven autofocus. The sensor's Exmor R™ technology boosts readout speeds, sensitivity, color accuracy and noise reduction. This, combined with the BIONZ XR™ processor for fast processing, ensures high-quality images and superior operation. Compared to the α7 III model, the 33MP sensor and Exmor processor offer enhanced resolution and color reproduction. Creative Look presets and eight parameters provide an expanded capacity for setting the desired visual mood, allowing photographers to share their shot directly after capture. The Sony Alpha A7 IV is equipped with a 5-axis optical image stabilization providing up to 5.5-step shutter-speed compensation for image clarity. The 33.0MP image sensor and stabilizing unit with gyro sensors, plus image-stabilization algorithms, maximize this high-resolution performance. Coordination of Sony's flash units with face detection results in natural-looking ski