Loma Violet Toning Shampoo

From the Manufacturer:  Loma Violet Toning Shampoo: TONING SHAMPOO FOR BLONDE OR GRAY HAIR. FOR GREY & BLONDE HAIR Sulfate, gluten, soy and paraben-free cleansing Brightens grey and blonde hair Highly pigmented; the most effective toning shampoo on the market An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones Did you know... During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.   Try a Sample!  Curious about this product? We've created samples for that reason.  Give it a try before you buy a full-size.  Each sample lends 3-5 uses and arrives in eco-friendly packaging. *Before using any of our products or samples, please carefully read the ingredients to ensure they are safe for you, especially if you have known allergies.