Radical Business Book

Many of our world’s problems can be addressed if we think about business and economic systems in radical ways… that, through our work - our jobs, our businesses, and the businesses we support - we can address issues like climate change, extreme poverty, access to clean drinking water, racial reconciliation, access to clean drinking water. One might say, these are radical ideas. I agree! What if we viewed the root idea of every business to be a social endeavor - that business at its core is simply seeing a need in the market and fulfilling it in a way that brings life, where everyone wins? Businesses at their core are comprised of people serving people with a product or service that adds value to your life.  When I hear someone talking about a “radical business idea,” I expect to hear about something no one has done before—a brand new concept, a new kind of technology, or a new way of operating. Imagine my surprise when I found out that the primary definition of “radical” is actually t