Social Media & Influencer Marketing

Turn Conversations into Conversions. Build Brands with Influence. Social media is more than posts and likes—it’s where brands are built, trust is earned, and customers convert. This course is designed for Marketing, Brand, and Category Management professionals looking to harness the power of social platforms and influencer relationships to drive awareness, engagement, and sales. Through practical frameworks and real-world case studies, you'll learn how to design a smart social media strategy, partner with the right influencers, and measure what matters. 📲 What You’ll Learn How to craft a strategic, goal-driven social media plan Methods to identify, engage, and activate influencers who align with your brand Best practices for cross-channel customer engagement Techniques to track and analyze social KPIs and conversion metrics How to translate content and partnerships into measurable business outcomes 🎯 Course Objectives Develop and implement impactful social media strat