Driving Breakthrough Innovation: Duke CE Program

50% of all innovation efforts fail to realize the expected value because the innovation doesn't address the real problem or execution fails. The technical leader, who leads many of the innovation efforts in organizations, needs a solid, customer-centered approach to initiating, developing, and deploying innovative solutions. Learners will engage in a customer-centered design process from framing to implementation and practice discovering, framing, and driving successful innovation efforts that create sustainable value. Driving Breakthrough Innovation: Duke CE Certificate Program Benefits In this Driving Breakthrough Innovation course, you will: Describe how the application of a design thinking process can yield offerings that create, deliver, and capture sustainable and differentiated value in the marketplace Apply a customer-centric approach to elicit the needs of the customer Define innovation and its multiple sources Innovate on both customer-facing products and internally-fac