Do/Purpose

Why brands with a purpose do better and matter more. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making.  Foreword by Sophie Bambuck, Chief Marketing Officer of The North Face. Insights on how to build a purpose-driven company Tips for shaping a team that lasts 160 pages. About the Author David Hieatt David Hieatt is widely regarded as a marketing innovator. After departing from Saatchi, he grew howies into one of the most influential active sports brands of recent times. Following its sale to Timberland, he