Hbr's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, an
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Hbr's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, an

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Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.This book will inspire you to: Assess whether your core business model is going strong or running out of gas Fend off free and discount entrants to your market Reinvigorate growth by adding a second business model Adopt the practices of lean startups Develop a platform around your key products Make business model innovation an ongoing discipline within your organization This collection of articles includes Why Business Models Matter, by Joan Magretta; Reinventing Your Business Model, by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; When Your Business Model Is in Trouble, an interview with Rita

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