Perfect Story: How to Tell Stories That Inform, Influence, and Inspire

"Come for the engrossing content, and stay for the lessons that might just change how you talk, write, and lead." --Adam GrantLearn how to take any story and make it perfect--from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions.What makes a story perfect? How do you tell the perfect story for any occasion?We live in a story world. Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. But how do you turn a good story into a great story that informs, influences, and inspires?In The Perfect Story, Karen Eber--leadership consultant, professional keynote storyteller, and TED speaker--shares the science of storytelling to teach you to: Leverage the Five Factory Settings of the Brain to hack the art of storytelling Build a toolkit of endless story ideas Define the audience for your story Apply a me