Ullr Flannel

Awaken Your Senses — In Flannel Form Introducing the Ullr Flannel, the perfect companion to our legendary winter fragrance. Inspired by Ullr, the Norse God of Winter, this limited-edition flannel is built for the season of crisp air, deep snow, and bold adventure. Crafted with premium, ultra-soft fabric, it delivers warmth without the bulk — ideal for layering during frosty mornings, mountain escapes, or fireside nights. The colorway is designed to echo the essence of the Ullr scent profile: cool, winter-mint tones balanced with rich, warm accents that feel right at home in the cold. Durable, comfortable, and unmistakably rugged, the Ullr Flannel is made for men who thrive in the winter elements and carry the spirit of the season wherever they go. Channel the Winter God. Live Bold. Live Bearded.