Mewing

A bold spring crocus purple crème with a gold aurora shimmer that’ll have you serving jawline-level confidence. Sure, today’s kids call it mewing, but in the ‘90s, we were just chewing gum aggressively and hoping for the best. Either way, your nails will be snatched. Mewing refers to a facial exercise for defining your jawline, but each era had its own beauty obsessions. 80's: "Glamazon" – Big hair, bold makeup, and the confidence to match. A chiseled jaw fits right in. 90's: "All That" – When you were absolutely serving, no crumbs left. 2000's: "Snatched" – Before it was for wigs, it was for waistlines—now, it’s that jawline. 2010's: "On Fleek" – First it was brows, now it’s jawlines. Keep up.