Be Here Now

In 1970, Ram Dass' Be Here Now became the counter-culture bible for thousands of young people seeking enlightenment in the midst of the darkness of Vietnam. It was a pioneering bridge, written in colloquial language, from the psychedelic 60s to eastern spirituality, and over the years has sold more than two million copies.LOOK INSIDE About Be Here Now “We’re talking about metamorphosisWe’re talking about going from a caterpillar to a butterflyWe’re talking about how to become a butterfly.” In March 1961, Professor Richard Alpert – later renamed Ram Dass – held appointments in four departments at Harvard University. He published books, drove a Mercedes and regularly vacationed in the Caribbean. By most societal standards, he had achieved great success… And yet he couldn’t escape the feeling that something was missing. Psilocybin and LSD changed that. During a period of experimentation, Alpert peeled away each layer of his identity, disassociating from himself as a professor, a social co