Kristin Ess One Purple Shampoo Toning for Blonde Hair, Neutralizes Brass and Sulfate Free - 33.8 fl oz

I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.How to:1. Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. (If you have super light blonde or porous hair, mix half purple shampoo + half regular shampoo to dilute the tone intensity so your hair doesn t grab lavender tones.)2. Apply to wet hair, massage into your scalp to create a rich lather.3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then I let it run through the ends as I shampoo.4.