Alter Ego Anti‑Orange Shampoo

Description: This targeted shampoo is formulated for brown, colored, or lightened hair (tone levels 3–6). Infused with blue violet pigment, it neutralizes unwanted orange tones and warm copper hues while gently cleansing and preserving brightness. The formula—enriched with Veneto walnut phytocomplex, grape skin, apple, lemon extracts, and wheat bran—delivers antioxidant nourishment to strengthen strands and protect color. Leaves hair clean, soft, and beautifully balanced. Benefits: Neutralizes orange and brassy tones, delivering a cool brown result. Cleanses gently while preserving color vibrancy and shine. Leaves hair silky, soft, and easy to comb. Strengthens and protects fiber with antioxidant-rich botanical extracts. Claims: Vegan-friendly, sulfate-, silicone-, paraben- and dye-free formula. Hair Goals: Tone Correction · Color Brilliance · Softness · ManageabilityHair Type: Brown, colored, lightened, or highlighted hair (tones 3–6)Concerns: Orange or brassy undertones · Dullnes