Alter Ego Hydraday Frequent Use Shampoo

Description: Hydraday Shampoo is a mild, ultra-gentle cleanser created for frequent or daily use. It preserves the hair’s hydrolipidic barrier while restoring moisture, shine, and vitality. The formula features fermented rice water, rich in amino acids, proteins, and antioxidants, paired with grapevine essence to hydrate, strengthen, and reduce breakage—leaving hair soft, elastic, and healthy-looking. It’s ideal for all hair types. Benefits: Preserves natural moisture and prevents dehydration even with daily washings. Gently cleanses without stripping essential oils or causing dryness. Restores shine, softness, and vitality. Strengthens hair fiber and helps prevent breakage. Hair Goals: Hydration · Strength · Shine · Elasticity · SoftnessHair Type: All hair types, especially medium to coarse strands or daily-washed hairConcerns: Dryness from frequent shampooing · Damage · Dullness · Elasticity loss