Social Media Marketing Fundamentals

Social Media Marketing Fundamentals! After Completing This Course You Will Be Able To Draft and implement a 5 step plan for establishing an effective social media marketing strategy Gain a solid understanding of your target audience Set S.M.A.R.T. social media marketing goals Create and manage a working content calendar Build a following and interact professionally with customers online Use Insights tools to evaluate your social media following and build on your success Continuously optimize your social media presence across your platforms Understand the difference between organic and paid advertising Conduct a content audit and use the hub and spokes model for advanced content creation Decide when to start advertising and how to optimize your ads Understand social media metrics About This Course In today’s digital landscape, promoting your business on social media should be your number one marketing priority. But with so ma