Mystic South Africa

© 2023 The Cleveland Museum of Art, Gift of the Central Outdoor Advertising Company, S-98/14 About the ArtistThis image by Ullmann S. C. Allen & Company Ltd. is an example of early 20th century poster advertising. The modern poster, as we know it dates back to 1870 when the printing industry perfected color lithography and made mass production possible. They have ranged in styles from Art Nouveau, Symbolism, Cubism, and Art Deco to the more formal Bauhaus and the hippie posters of the 1960s. Posters, in the form of placards and posted bills, have been used since earliest times, primarily for advertising and announcements. By the 1890s, the technique had spread throughout Europe. A number of noted artists created poster art in this period, foremost amongst them Henri de Toulouse-Lautrec and Jules Chéret. Chéret is considered to be the "father" of advertisement placards. Chéret developed a new lithographic technique that suited better the needs of advertisers: he added a lot more