MEZO™ – Smart Shopping Cart Screen with RFID, Wayfinding & In-Store Advertising

MEZO™ by media mea is an innovative 7-inch smart screen designed for direct installation on shopping cart handlebars in supermarkets, hypermarkets, and duty-free stores. By combining RFID technology, wayfinding maps, smartphone integration, and targeted digital advertising, MEZO™ transforms ordinary carts into intelligent retail media platforms. With MEZO™, retailers and brands can deliver location-based promotions, real-time product ads, and personalized shopping assistance, and all at the point of decision, where it matters most. Marketing Highlights: 🎯 Location-Aware Advertising – Built-in RFID reader detects shopper position inside the store and displays targeted ads (e.g., beauty products in the beauty aisle). 🔄 Competitive Promotions – As products pass through the RFID sensor, MEZO can trigger ads for competing or complementary items. 📱 Smartphone & App Integration – Syncs shopping lists directly from the MEZO app to the screen, including aisle-by-aisle wayfinding navigatio