Habit: The 95% of Behavior Marketers Ignore (paperback)

Author: Neale MartinPublisher: FT PressPaperback:ISBN 10: 013707011XISBN 13: 978-0137070114Hardcover:ISBN 10: 0131357956ISBN 13: 978-0131357952“The Samsung Instinct was designed to be habit forming. Inspired by pioneering work by Dr. Neale Martin, Sprint and Samsung created the Instinct interface from the bottom up to work the way your brain works.” —Doug Rossier, Sprint Instinct Marketing Lead   “In Habit, Neale Martin provides what seems to be a simple observation—that human behavior is largely managed through subconscious process. In startling fashion, Martin makes this point and then proceeds to undermine much of what marketers have come to believe as absolute truths. This is a worthwhile read, with significant implications to anyone who hopes to build brands and sell products.” —John Stratton, Sr. Vice President and Chief Marketing Officer of Verizon   “Neale provides some of the most comprehensive insights into marketing I have ever read. His understanding of today’s market compl