Story Design: The Creative Way to Innovate

Author: Denise WithersPublisher: The nlabPaperback:ISBN 10: 1775055906ISBN 13: 978-1775055907Today's leaders are under pressure to innovate-or else. Trouble is, they never learned how. Story Design fixes that.It's the only book that shows you how to design for the future using expertise you already have-narrative intelligence."Fusing expertise from documentary storytelling and design science, Story Design is a valuable resource for innovation practitioners, corporate strategists, change agents and any organization or group struggling to change trajectory in a dynamic and uncertain environment."-Lara Lee, President, Orchard Supply Hardware (division of Lowe's Companies, Inc.)Narrative intelligence is today's untapped superpower; it's the fuel that drives our creative and analytical engines. We use it constantly, to make sense of and shape our world. It's what enables us to imagine new services, analyze experiences, predict customer behavior, test theories, map business model canvases-an