Joico Defy Damage Shampoo

FOR BOND STRENGTHENING & COLOR LONGEVITY   With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.Forms a decadently rich lather for a luxurious cleansing experience. The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking. Gently sloughs away dirt and debris without roughing up the hair cuticle.Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.To use: Apply to wet hair. Lather, then rinse thoroughly.