The Ecommerce Formula: How to Build a Profitable and Valuable Ecommerce Brand

Authors: Ken Ott & Bob StrachanFormat: Hardcover & EbookPages: 287  Build A Brand That Matters Unlock the secrets to building a thriving ecommerce business with The Ecommerce Formula by Ken Ott and Bob Strachan. This practical guide distills over 20 years of expertise into actionable strategies for creating a profitable, sustainable, and valuable ecommerce brand. Whether you're a startup founder or a seasoned entrepreneur, this book offers a clear blueprint to achieve healthy growth and stand out in a competitive market. Ken and Bob, co-founders of Metacake—an ecommerce growth agency—have worked with global giants like Old Spice, Walmart, Coca-Cola, Groove Life, Tony Robbins, and Tom Brady’s TB12. Their proven methods have helped brands generate billions in revenue while fostering scalability and profitability. In these pages, they share the core principles of their Healthy Growth Blueprint, revealing how to attract the right customers, convert them into raving fans, and maximi