NEZ: The Olfactory Magazine – Issue 05 Spring/Summer 2018

05 | Natural vs. Synthetic Chemistry is Our NatureWe tell ourselves over and over again that only the finest and most exotic natural essences are worthy of a place in the best perfumes. Conversely, the word ‘synthetic’ is enough to make us shudder. But synthesis is the sole reason perfumery exists as we know it today, and the perfumer is able to compose formulae that are balanced but also diffusive, tenacious and, above all, unprecedented. We delve into the issue, taking in perspectives from science, botany, history, law, industry and marketing. This fifth edition of Nez looks at the issues surrounding the use of natural and synthetic ingredients in perfume. What role has chemistry had in building the perfume business of today? Why are natural products so favored, and are they always preferable to synthetic fragrances? THE NOSE OF ARCHITECTS Does architecture offer space to a sense of smell? ICONS Making good use of their noses, each in their own manner contribute to the world of olf