NEZ: The Olfactory Magazine – Issue 03 Spring/Summer 2017

03 | The Sex of Scent  Love Has a NoseThe close links between perfume, sex and seduction have been forged over a long period of time and are rooted in myths, beliefs, religion and medicine. Is perfume still gendered today and, if so, what olfactory form does this gendering take? What mechanisms guide our nostrils towards some people but not others, whether they’re wearing perfume or not? We delve into the subject of gender and olfactory attraction, through the prism of history, marketing, anthropology, sociology and biology. Odorama The Herbarium: Blackcurrant bud by Patrice Revillard Molecule under the microscope: Iso E Super by Olivier R.P. David What’s that smell? Flowers (pollination, reproduction, protection) by Olivier R.P. David Analysis: the car (new car smell, petrol, leather seats, the garage, magic trees) with scented pull-out card by Béatrice Boisserie Connections Artist: Peter de Cupere by Koan Jeff Baysa Author: Baudelairean Aromas by Clara Muller Open letter to