The Startup Garden: How Growing a Business Grows You
You have what it takes to start a business...but only if it's the right business for you. At the startup stage, before all of the marketing studies and prototypes, your most important source of competitive advantage is how well you understand yourself and can harness the passion inside you. The Startup Garden walks you through the process of determining what type of business best fits your hopes, dreams, and experiences. Unique among books of its type, it helps you take an honest look at yourself to determine who you are, what you care about, and what you are good atbefore you engage in the nuts-and-bolts tasks of starting your business and controlling your own destiny. From there, each chapter focuses on a particular skill you will need to operate your enterprise, providing a step-by-step examination of the business, financial, managerial, and marketing skills required to make your dream business a reality. Dozens of interviews with now-successful entrepreneurs, along with case stud