This Might Hurt

Personnel: Ben Brookland (guitar); Swoogle (bass guitar); Dhani Mansworth (drums).Audio Mixer: Tony Newton.Recording information: Devil's Head Studio, Cambridge.Photographer: Kevin Nixon .Hard rock may no longer enjoy great demand on the radio dial, and it's far too old to compete with pop and hip-hop for internet supremacy, but it has hardly gone away, either. Instead, the style's demotion from mainstream consciousness has engendered -- nay, necessitated -- the development of a relatively prosperous cottage industry capable of sustaining moderately successful careers (read: day job optional) for select grizzled veterans and stubborn young acolytes alike -- particularly in the U.K. As a result, the late 2000s and early 2010s have produced countless young British bands bent on reviving those `70s and `80s glory years, even though these times wrapped up and wound down well before they were born. And it must be said that the first effort from Cambridge's the Treatment, 2012's This Might H