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  Celebrated for revolutionizing the traditional art form that is Arabic calligraphy, Diaa Allam combines ancient techniques with innovative approaches in order to bridge the gap between History and Future. His artwork has been featured in World-altering events such as the Expo 2020 Dubai, and Cop28 and he was officially nominated by UNESCO and Dubai Culture for the 20th edition of the UNESCO- Sharjah prize celebrating Arab Culture for promoting intercultural dialogue.Throughout the years, Diaa Allam has exhibited his art around the world, collaborated with some of the most well known brands as well as received significant exposure from reputable publications and gathered an enthusiastic social media following.  Diaa strives to inspire, motivate and deliver messages of positivity through his art that is inspired by his culture and his identity. ‘The word “Ehsan” is a word in Arabic that in English means “seeking perfection”. A quote written in Arabic translates into this: “Perfection i