Conversion Rate Optimization

Every click counts! Master methods to maximize online conversions. Turn browsing to buying, visits to victories. Analyze, adapt, achieve!Course Duration:3 hoursCredits:CEU Credits: 0.35AMA PCM CEU Credits: 3.5PDU Credits: 0HRCI Credits: 3.5SHRM Credits: 3.5CFRE Credits: 0ATD CI Credits: 4ACE Credits: 0 Course Description Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals. Learning Outcomes Define conversion rate and the many factors that contribute to it Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization Identify strategies for enhancing conversion rates Demonstrate successful application of the concepts learned to real-world scenarios Testimonials Padmini B. I really enjoyed listening to the expert explain concepts. It was informative and thorough. Autumn H. Conversion rate optimization information was digestible, and I feel confident to apply knowledge to my business.