Strategic Marketing for Entrepreneurs
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Business & Industrial / Advertising & Marketing

Strategic Marketing for Entrepreneurs

$402.48
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Market like a maestro. Grasp branding, segmentation, and positioning. For the entrepreneur eager to carve a niche in crowded marketplaces.Course Duration:5 hoursCredits:CEU Credits: 0.5AMA PCM CEU Credits: 0PDU Credits: 0HRCI Credits: 5SHRM Credits: 5CFRE Credits: 0ATD CI Credits: 5ACE Credits: 0 Course Description This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process. Learning Outcomes Describe the role of strategy and marketing in an entrepreneurial setting Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter Explain marketing basics, including the marketing process and the Four P's Discuss the role of marketing in the discovery stage of a new venture Describe the evaluation of the market for a new venture,

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