The Marketing Strategy & Planning Workbook 2003 Digital Version

The Marketing Strategy & Planning Workbook 2003 Digital Version PC MAC CD text  Type: Application Platform: Windows/Mac Publisher: Digital Workbook Released: 2003 Media: CD From the PublisherThe Marketing Strategy & Planning Workbook (2003 Digital Version)is the world's first professional book produced entirely on a CD-ROM. The Workbook contains *Over 400 pages of text with a type face specifically designed for on-screen reading. *An hour of video interviews with managers around the world. *300 Internet links woven into, and integral to, the text. *A guided tour of the world's largest trade show venue. *Four complete examples of how companies large and small are using CDs to build their businesses. *30 Interactive Marketing Strategy & Planning Pages designed to lead you through the process of developing strategy. *40 Interactive Exercises to help you practice management skills. *118 embedded Documents, Exhibits and Tables full of useful information. For example