Understanding the Principles of the New Communications Landscape with Anton Schwartz

MP3 Download Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. Hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan, he taught media studies at New York University, Harvard, Columbia, and Fordham. In 2007, the Library of Congress acquired Schwartz’s entire body of work. Bill Moyers has said of him, “He was a genius in his understanding of the communications revolution of the 20th century.” And Moyers further added that his interview with Tony Schwartz was one of his favorites and one of the most important of his long career in broadcast journalism. Tony Schwartz was the creator of one of the most famous ads of all time, “The Daisy Ad” which only aired once but was credited for the successful election of Lyndon Johnson over Barry Goldwater in 1964. The ad was one of the first to go viral over the news media