Palace Product Descriptions: Lev Tanju and Palace Skateboards

Hardcover 9.5" x 6.5"  320 pages, 100 illustrations EVERY GOOD DESCRIPTION PALACE HAVE EVER DONE IN ONE ROWDY HARDBACK. 2% SOME RUBBISH ONES ALSO. Phaidon presents Palace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line. Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as: TRENDSETTER DON'T THINK SO MATE YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP WITH YOUR EYES CLOSED COVERED IN GLUE Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series