Writing for Results

Summary Full Description Would you like a better response from your newsletters, your fundraising appeal letters, your annual reports, and other donor communications?If so, then here's how to use donor-centricity and neuroscience to raise more money and retain more donors.In this video series, Tom Ahern demystifies the process of writing donor centered materials. He breaks it down so you can create the most effective donor fundraising appeals, newsletters, annual reports, and more. You'll even get Tom's very own special tool he uses when he writes his highly effective donor communications. Online only version available.  No physical DVD will be shipped. You've heard about the value of being "Donor Centered", but how do you actually put that into practice?In this video series, Tom demystifies the process of writing donor centered materials, and breaks it down so you can create the most effective donor fundraising appeals, newsletters, annual reports, and more.He shows you the specifi