Standards Manual: Brand Identification manuals for Coca-Cola
$98.00
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A compilation of archival documents from 1969–79 tracing a decade of Coca-Cola’s design evolution, including the introduction of the enduring “Arden Square.” The collection reveals the brand’s modernist approach through original manuals detailing logo usage, typography, packaging, color, and visual identity systems. Limited edition of 1,000 copies.
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