Helmut Schmid: Typography

This bilingual monograph presents the complete work of Austrian typographer Helmut Schmid, a master of clarity, simplicity, and elegance influenced by Emil Ruder and the Basel School of Design. Showcasing his editorial projects, brand identities—including Pocari Sweat, Maquillage, and IPSA—and publications like Typographic Reflections, the book combines generous imagery with informative texts, completing the trilogy of Basel typographic thought alongside Weingart: Typography and Ruder Typography, Ruder Philosophy.